About Coolest Coast
A Rising Tide Raises All Ships
#coolestcoast is our passion project focused on positivity and positive self-talk highlighting the many wonderful people, places and things that make this community our favorite corner of the world for life and leisure.
Launched in the spring of 2018 by the creative team of Jason & Tina Prigge of Vagabond Creative Studio (HTR 2019 People of the Year), #coolestcoast has positively impacted the community by its vision and attention to the positive attributes in our community.
Our personal motto is, “Be the change.” That is why we spearheaded and self-funded a brand that the community can rally behind, that accentuates what truly makes this area the coolest coast. The more we shine a light on great attributes in our community, the more they can be appreciated, creating an awareness of the unsurpassed quality of life along the lakeshore. Demonstrating quality of life is also beneficial for the many businesses in our community that seek to recruit and retain top talent.